SEOmoz is a leading SEO service on the net. And every two years, they make a survey about what factors affecting major search engine ranking. The result of survey is based on top SEO experts opinion about main factors that affect search engine ranking. And we believe that ranking factors is dinamic, year by year it changes slowly but sure. But how about this 2009? What the top 5 factors affecting search engine ranking?
Top 5 Ranking Factors
- Keyword Focused Anchor Text from External Links (73%)
Well, the most important thing that will affect ranking is anchor text keyword. All major search engine algorithm depends on Keywords focused anchor text from links. So you should put this thing on the top of your list of link building campaign. Target what your keywords, and make it as your anchor text.
- External Link Popularity (71%)
This is about both quality and quantity of external links which link to your web page. The quality include: High Page Rank, total number of outbound link on the page, and where the link is placed. And the quantity is all about the total amount of the links.
- Diversify of Link Source (67%)
Yes, don't put all of your eggs in one basket. You have to get quality backlinks from many different sites, not from 1 or 2 different domains only.
- Keyword Use anywhere in Title Tag (66%)
This is old-school on page SEO theory, but it still rocks. Try to optimize your title tags of your blog/website. Use your keywords wisely on your title tags to help search engine know what is your blog/website talking about.
- Trustworthiness of the Domain (66%)
Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)
Now you have known what is the top 5 search engine ranking factors. This is very vital for you to achieve the first page on Google. I agree if you do these 5 things well on your site, you will gain many visitors from search engine.