Link Building play important role on Search Engine Optimization. Thus, link building campaign is a must-to-do task for webmaster to obtain maximum search engine ranking for particular keywords. But, as the time goes by, some major search engine such as Google have been improving their system to be able to determine which links is really natural, or just artificial links. So, there are some things you need to consider about how to make your link building campaign look as natural as possible.
- Diversify Anchor Text
If you have too many backlinks pointing to your page and it has only 1 anchor text such as "All Blogging Tips" it will attract Google attention and your websites/ blog will get penalized by Google. The best method to avoid this, is to vary your anchor text. Try to diversify your anchor text when you leave backlinks on other sites, like what i do : All Blogging Tips, mytheory, Blogging Strategies, SEO and Adsense
- Deep linking is necessary
It's a bad idea to have all your backlinks point only to your homepage. It's obviously strange for search engine, try to not only focus on your homepage, try to leave backlinks that point to your inner page.
- Continually and Gradually
Basically google update your backlinks data daily, but only update the actual Page Rank of your blog every x months (only google knows it :) ). So it will be great if you keep on building backlink everyday. Your backlink data will added gradually, and that's what google loves.
Those 3 steps is my thought that i have known from many great webmasters out there. I just summarize it for you so you can make your link building look natural. Besides those 3 steps above, it is always best to make great, useful, interesting content that will naturally attracts backlinks from other.